Denstock Management LLC
Privacy Policy
Last Updated: June 24, 2025
Thank you for visiting a website
or online service that links to this Privacy Policy (the “Service”). This
Privacy Policy explains how Denstock Management LLC (“Denstock Management,”
“we,” “us,” or “our”) collects, uses, and shares your personal information. It
also outlines your choices and rights regarding that information.
This policy applies only to
information collected through our online Services. It does not apply to offline
data collection, unless we specifically state otherwise.
Some of our Services may include
additional privacy notices—please review those as well, as they apply in
addition to this policy.
By using our Service, you agree to
our Terms of Use and this Privacy Policy. If you do not agree, please do not
use the Service.
Information We Collect
1. Information You Provide to Us
We and our service providers may collect the information you give us directly
when you use our Service. This information may include:
Personally Identifiable
Information (PII): such as your name, email, phone number, address, Social
Security number, government ID, employment history, criminal background,
vehicle info, and bank account numbers
Demographic Information: such as
age, gender, and zip code
Commercial Information: such as
apartment preferences, budget, lease term, move-in date, and other details you
choose to share
We may also use processes like
anonymization or hashing to “de-identify” PII. Once de-identified, this
information is no longer considered personal and may be used or shared freely
unless otherwise prohibited by law.
If we combine any de-identified or
non-personal data with your personal information, we will treat the combined
data as personal information as long as it remains combined.
2. Information We Collect
Automatically
We automatically collect certain data when you use our Service. This “Usage
Information” may include:
IP address
Browser and device type
Operating system
Referring pages
Time and date of access
We use the following tools to
collect this data:
Log files: These capture basic
usage data like IP addresses, browser types, and pages visited.
Cookies and tracking technologies:
These may include web beacons, pixels, and embedded scripts to track user
activity, personalize content, and improve your experience.
Some cookies are temporary
(session cookies), while others remain longer (tracking cookies). You can
manage cookies using our cookie manager or through your browser settings.
Sources of Personal Information
Denstock Management collects
personal information from a variety of sources, including:
Directly from you – For example,
when you complete a rental application, communicate with us, or use our
websites and online portals.
Automatically from your
interactions – Such as when you browse our websites or use our services.
Service providers and business
partners – Credit bureaus, background screening providers, insurance companies,
and others who support our operations.
Affiliated entities – We may
receive information from our affiliates as permitted to manage our operations
and relationships.
Corporate transactions – We may
receive or transfer personal information as part of a merger, acquisition,
sale, or other business restructuring, subject to legal limits.
How We Use Your Information
We use the information we collect
for purposes such as:
Processing applications and
managing your residence
Providing and personalizing our
services
Responding to your inquiries and
service requests
Sending notices, updates, or
relevant content
Improving our website and internal
operations
Customizing ads, offers, and
content
Providing optional services like
insurance or maintenance (with your consent)
Preventing fraud and addressing
security issues
We only use your information in
ways consistent with this policy, any additional notices we provide, and
applicable laws.
Who We Share Your Information With
We may disclose personal
information to:
1. Service Providers
We may share your information with trusted service providers (vendors,
consultants, contractors, and other partners) who perform services for us.
These partners may need access to your information to do their work, but they
are not allowed to use it for their own marketing purposes unless you consent.
2. Third-Party Services
Our Service may link to or use tools from third-party companies, such as:
CRM systems
AI platforms
Data analytics providers
Sales and marketing services
These third parties may collect
data independently through their own cookies and tracking tools. We may use
tools like Google Analytics to understand how users interact with our site.
These services may collect and store your data on servers in the U.S. or
elsewhere.
We are not responsible for the
privacy practices of third parties and encourage you to review their privacy
policies directly.
3. Affiliates and Business Partners
As allowed by law, to support the delivery of services and manage our business.
4. Legal and Regulatory Entities
To comply with applicable laws, respond to lawful requests, and protect rights
or safety.
5. Corporate Transactions
Personal information may be transferred as part of the transaction in a
business sale, merger, reorganization, or similar event.
We may also use your information
for internal research, development, analytics, and service improvement. These
uses do not constitute a “sale” of personal information.
Data Security and Monitoring
We take reasonable steps to
protect your personal information from loss, theft, misuse, and unauthorized
access, disclosure, alteration, or destruction. However, no method of
transmitting or storing data online is 100% secure, and we cannot guarantee the
absolute security of information shared through our Services.
To help protect all users,
Denstock Management and our service providers may—but are not obligated
to—monitor your use of the Service. This monitoring may include collecting,
recording, and analyzing activity and communications. We may use this information
for purposes allowed by law and consistent with this Privacy Policy, such as:
Identifying and preventing fraud
or security threats
Investigating misuse of our
Service
Ensuring compliance with our Terms
of Use and this Privacy Policy
Enhancing the security and
performance of our Service
Protecting Denstock Management’s
rights, other users, and third parties
Children’s Privacy
Our Service is not intended for
children under the age of 18, and we do not knowingly collect personal
information from anyone under 18.
By using our Services, you confirm
that you are at least 18 years old or the parent or legal guardian of a minor
using the Service with your consent. If we learn that we have collected
personal data from a user under 18, we will deactivate the account and take
steps to delete the data promptly.
If you believe we may have
collected data from a minor, please contact us at 434.218.7442.
Tracking, Cookies, and
Communication Choices
Tracking Technologies
Some web browsers offer a “Do Not
Track” (DNT) setting. However, there is currently no widely accepted standard
for how websites should respond to these signals. As such, Denstock Management
does not currently respond to DNT signals.
If standards are adopted in the
future, we will update our practices accordingly.
Cookies
Most browsers accept cookies
automatically, but you can usually change your browser settings to reject or
delete cookies. Please note that disabling cookies may impact the functionality
of certain parts of our Service.
Communication Preferences
You can opt out of promotional
communications from Denstock Management:
Emails: Click the “unsubscribe”
link in the email or update your communication preferences in your account
settings (if available).
Text messages: Follow the opt-out
instructions provided in the message.
App push notifications: Turn off
push notifications in your device or app settings.
Please note:
Opt-outs apply only to the email
address or phone number used to make the request.
Opting out of one type of
communication does not automatically apply to others.
Even if you opt out of promotional
messages, we may still send you important non-promotional messages related to
your lease, transactions, or service updates, as allowed by law.
Sale of Personal Information
We do not sell your personal
information. We do not share personal information with third parties for
monetary consideration.
Data Retention
We retain personal information
only as long as reasonably necessary to fulfill the purposes outlined in this
Privacy Policy, including:
To manage business operations and
services;
To maintain records related to
your relationship with us;
To comply with applicable legal or
regulatory requirements;
To protect or defend our rights in
the event of a claim or dispute.
If personal information serves
multiple purposes, we retain it until the purpose with the longest retention
requirement is fulfilled. Once no longer necessary, information is securely
deleted or anonymized in accordance with our data retention policies.
Your Privacy Rights
Depending on your residency and
applicable law (including the Virginia Consumer Data Protection Act), you may
have the following rights:
Right to Know – Request details
about the personal information we collect, use, disclose, or share.
Right to Access – Obtain a copy of
the personal information we maintain about you.
Right to Correct – Request
correction of inaccurate personal information.
Right to Delete – Ask us to delete
personal information, subject to legal exceptions.
Right to Opt Out – Opt out of the
sharing of your personal information for marketing or targeted advertising
purposes.
Right to Withdraw Consent –
Withdraw previously provided consent, where applicable.
To exercise your rights, please
contact us using the information below. We may verify your identity before
fulfilling certain requests. Some rights may be limited by law.
Changes to This Privacy Policy
We may update this Privacy Policy
periodically. Changes will become effective when the revised policy is posted.
The “Last Updated” date at the top of this policy will reflect the effective
date.
If we make material changes to how
we collect or use personal information, we will provide additional notice as
required by law. We will not retroactively apply new policies to previously
collected information without your consent if such use would materially differ
from what was disclosed at the time of collection.
Contact Us
If you have any questions about
this Privacy Policy or wish to exercise your rights, please contact us at: Denstock Management LLC
1430 Rolkin Court, Suite 201, Charlottesville, VA 22911 | 434.218.7442
admin@denstockmanagement.com
| www.denstockmanagement.com